As our cities continue to grow and expand, we have to ensure they remain exciting and vibrant. A simple way of doing this is to make them more colorful.
Not only can color have a positive effect on health and well-being, but it can also energize communities and give people a real sense of place, space and identity. So given the rapid rate of urbanization taking place in countries across the world, it’s vital that we don’t allow cities to become stripped of their self-expression.
Color can inject soul and inspiration into a city. It can breathe life into communities and revitalize areas that were once considered dull and lifeless. All it takes is a little creativity and imagination.
We are therefore convinced that everyone should be given the chance to benefit from the transformative power of color and share in the joy that it can bring.